In this show I talk about my experiences in the release of my latest book and first non-fiction book, Social Media Networking.
Realising that if I create a test audiobook, I might as well serialise it on my podcast, I’m now releasing a series of shows with extracts from my new to-be-released audiobook The Quick Guide to Self-Publishing. In this show Preparing to Self-Publish.
In this episode I talk about killing my sacred cow of not trading time for money as I’m going to start offer a limited amount of consulting calls. What Sacred Cows do you have? Are they still valid? Do you need to kill the sacred cow?
We talk to Azriel Ratz about how to best use Facebook Ads to sell books, discussing whether it even makes sense and how much you need to spend and how best to go about doing it.
Roger Edwards is an experienced marketer and I talk to him about the bits of marketing that tend to get overlooked – those bits like research that aren’t about communication or advertising.
In this show I talk to Ian Sutherland who has been using Twitter to grow his author platform for several years. I talk to him about how his Twitter strategy has needed to change due to Twitter clamping down on automated tactics and his new Author Platform service.