In this show I talk to Jay Baer about how to handle reviews. Jay Baer is an international speaker and author of multiple books about marketing and customer service. It is a real honour to have him on the show. I saw him speak about the concepts behind his book Hug Your Haters at Social Media Marketing World 2015 and was blown away. It’s been a long process to get him on the show, but his contrarian views on how to handle reviews for books, backed up by research, meant that I hope you will agree it was worth the wait!
Marketing
Blogging with Leslie Samuel
This week I interview Leslie Samuel about Blogging. Leslie Samuel is a former university professor and the creator of the Become A Blogger – a blog dedicated to the craft of professional blogging. He has a passion for education and has taken on the mission of “Changing The World One Blog At A Time”.
EBook Discovery Services with John Doppler
An often talked about option for marketing books (especially fiction books) is eBook discovery services like Bookbub, where readers sign up to regular e-mails of discounted books and authors pay to have their books listed. But how good value are these services? What do you need to get listed with one? Which are the best for which genres? I talk today to Alli’s watchdog John Doppler who has done a comparison of these services about what he found out.
In Marketing, Simple Is Often Better
Despite having a desire to test out the latest marketing techniques all the time I’ve recently discovered that often simpler techniques help provide the greatest results. This has mainly been in the area of marketing this podcast rather than my books.
In the previous episode How do you revive sales in a book that doesn’t sell? (Episode 37) I mentioned that I was going to try and do a marketing push for my book Magpies and Magic. It was as much of an opportunity to try out some new marketing avenues as anything else. As is often the case with new things I wasn’t expecting success, which was good because I didn’t have much. Some the things I tried showed real promise, while others I will probably not repeat.
Author Branding with Phil Pallen
I have seen Phil speak at both New Media Europe 2015 and New Media Europe 2016 and he’s always been an amazing speaker. He’s a globe-trotting brand expert who has worked with a host of celebrities and small business people. I ask him to talk about author branding in this interview.
Organising a Mega-Book Launch with Kate Erickson
In this episode I am blessed to have on one half of the duo who make up the core of the EOFire organisation, Kate Erickson. Together with her partner John Lee Dumas they released the Freedom Journal at the start of this year to great success after running one of the best ever book Kickstarter launches (7,063 backers pledged $453,803) and have continued their success after the launch.