While listening back to the audio of the last show I realised that I have gone a bit native in the world of Marketing Buzzwords, happily talking about “Return-On-Investment Rates” with no extra explanation as to what that means. So I’d thought I’d do a quick show on explaining this and some of other business/sales/marketing related terms and what they all mean.
Marketing
Getting that Meeting with Stu Heinecke
In this show I talk to the author of “How to Get A Meeting With Anyone”, Stu Heinecke, about what he calls Contact Marketing. This is where you focus on a small number of customers/influencers and personalise campaigns towards them. The Return on Investment of this can be amazing.
Amazon SEO with Dave Chesson
I’d heard about Dave Chesson and Kindlepreneur quite some time ago, but have always been slightly put off by companies with Kindle in the title, as they have tended to be get-rich-quick schemes. However I heard an interview Dave Chesson gave on the EOFire podcast, and with a recommendation from another friend, decided to have Dave on the show. It turns out Dave knows a lot about SEO, and Amazon SEO in particular!
Twitter Chats with Madalyn Sklar
In this episode I talk to Twitter expert, and host of the #TwitterSmarter twitter chat, Madalyn Sklar. Personally I had great success building up publishing industry specific twitter followers by taking part in the now defunct #futurechat Twitter chat. In this show I talk to Madalyn about what twitter chats are and how to use them.
Author Events with Alison Morton
I met Alison Morton in person for the first time at the Triskele Literary Festival. While there, former guest Debbie Young put her forward as a potential guest for the show. At the time I didn’t have an idea of a potential show topic, but looking at her website I saw how many speaking events she had done. So then I thought that would be a good topic to talk about, especially as I’ve done exactly zero speaking events myself.
Check, Check and Check Again
Something we often forget to do is to check things that we already think are working. Sadly with Wordpress, Mail Providers and eBook Retailers things outside our control (usually a change somewhere else) can break things without you doing anything. So you need to check things occasionally to ensure they are still working.