In this show I talk to Tyler Anderson, CEO of the Social Media Marketing Agency Casual Fridays in terms of what to look for if you do want to hire an agency for your social media marketing.
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The Fundamentals of Facebook Ads with Andrea Vahl
In this episode, I talk to Facebook expert Andrea Vahl about Facebook advertising. In some ways this is too big a topic for just one episode, but I think this interview gives a good overview of what is available in terms of Facebook advertising.
What Do All these Marketing Buzzwords Mean?
While listening back to the audio of the last show I realised that I have gone a bit native in the world of Marketing Buzzwords, happily talking about “Return-On-Investment Rates” with no extra explanation as to what that means. So I’d thought I’d do a quick show on explaining this and some of other business/sales/marketing related terms and what they all mean.
Check, Check and Check Again
Something we often forget to do is to check things that we already think are working. Sadly with Wordpress, Mail Providers and eBook Retailers things outside our control (usually a change somewhere else) can break things without you doing anything. So you need to check things occasionally to ensure they are still working.
Always Read the First Chapter of the Manual
In my first full-time job I worked for a small financial software company and had to learn this odd computer programming language that only they used. As a new employee I was given the manual but most people just expected me to do what they did and just pick things up as I went along. But for whatever reason I read the manual. What surprised me was that I learnt an awful lot of things that many of the “old hands” didn’t know by just reading Chapter 1 of the manual.
Audiobooks with Joanna Penn
Joanna Penn is a New York Times and USA Today bestselling author of thrillers under the name J.F.Penn. She also writes non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishing and in this episode I talk to her about self-publishing audiobooks. We discuss how to use Amazon’s ACX platform to find a narrator and arrange a royalty split, the issues of narrating the book yourself and the issue with Audible having the audiobook market sewn up.