In this show I talk to the author of “How to Get A Meeting With Anyone”, Stu Heinecke, about what he calls Contact Marketing. This is where you focus on a small number of customers/influencers and personalise campaigns towards them. The Return on Investment of this can be amazing.
Mindset
Choosing your Next Project
Well I’ve completed NaNoWrimo again! 50,000 words of a first draft written in November. But more significant than that is that it is the final book in my three book Magpies and Magic series. So now I am faced with a common problem : what to work on next. In this show I discuss the options and my thinking as to which to use.
Why is Writing a Book Important?
Why is Writing a Book Important? There’s a reason why you want to write a book…in this episode I examine those reasons. There are good and bad reasons to write a book, but by listening to this podcast you are showing that it is important to you. Understanding why can help you in your writing career.
The Benefits of Standard Procedures with Tony Brown
In this show I talk to businessman and author Tony Brown about standard procedures and how they have helped him become much more productive. Tony had a situation where he had a new contract that he could not fulfil on his own without dropping an existing contract. He decided to instead look to write down his procedures so he could get someone else to fulfil the new contract. He developed worksheets, templates and checklists allowing him to employ someone else to do the work he used to do. Going on from that he got to the point where he had his business to the level where he could go on an eight week holiday without any effect on his business.
The Benefits of Mentors with Calvin Wayman
Calvin Wayman has recently written the book Fish Out of Water. One of the central themes of the book is the benefits of having mentors on your progression into the entrepreneurial world. I talk to him about these concepts and the interesting way he promoted the launch of his book.
Self-Publishing for Quality
The other major motive for self-publishing is self-publishing for quality, that is using it as a way to produce the best possible product. This may sound like something that people shouldn’t do, because as someone once said to me “it’s all about the money”. But in reality there is an awful lot to be said for this approach to self-publishing.