In this interview we talk to Harper Bliss & Caroline Manchoulas, successful Lesbian Romance authors about Lesbian fiction and it’s differences to normal fiction.
GDPR or the General Data Protection Regulations are new EU regulations affecting how small businesses can use customer data – especially e-mail address lists. I talk to Annabel Kaye about the issues involved for self-publishers.
While listening back to the audio of the last show I realised that I have gone a bit native in the world of Marketing Buzzwords, happily talking about “Return-On-Investment Rates” with no extra explanation as to what that means. So I’d thought I’d do a quick show on explaining this and some of other business/sales/marketing related terms and what they all mean.
In this show I talk to the author of “How to Get A Meeting With Anyone”, Stu Heinecke, about what he calls Contact Marketing. This is where you focus on a small number of customers/influencers and personalise campaigns towards them. The Return on Investment of this can be amazing.
An often talked about option for marketing books (especially fiction books) is eBook discovery services like Bookbub, where readers sign up to regular e-mails of discounted books and authors pay to have their books listed. But how good value are these services? What do you need to get listed with one? Which are the best for which genres? I talk today to Alli’s watchdog John Doppler who has done a comparison of these services about what he found out.
One distinct trend is that there seem to be distinct themes in terms of self-publishing books, self-publishing for profit and self-publishing for quality.
While these two aims aren’t mutually exclusive, there are definitely two schools of thought regarding self-publishing, those people who want to self-publish books to make money and those who want to self-publish to create a really fantastic product. This is subtly different from the distinction between business and a hobby. To achieve complete success on either path then you will need to run your self-publishing exercise like a business, but to begin with the hobbyist path provides an opportunity to try things out and achieve initial success.
In this episode I consider what I’ve learned in terms of self-publishing for profit, that is the objective of making money from self-publishing books.
As any half-decent business person knows, you make a profit by earning more money than you pay in costs (in strictly accounting terms this is actually cashflow, but in layman terms this is correct). So to self-publish for profit we need to ensure we pay as low costs as possible and make as much money as possible.