Realising that if I create a test audiobook, I might as well serialise it on my podcast, I’m now releasing a series of shows with extracts from my new to-be-released audiobook The Quick Guide to Self-Publishing. In this show Preparing to Self-Publish.
In this episode I talk about killing my sacred cow of not trading time for money as I’m going to start offer a limited amount of consulting calls. What Sacred Cows do you have? Are they still valid? Do you need to kill the sacred cow?
In this not entirely serious Christmas show I talk to zany expert marketers Andrew and Pete about how to improve your content to make it stand out.
In this episode and I talk to Marcus Sheridan who is the owner of a swimming pool company who suddenly learned in the days when his business was suffering in the recession that by creating an absolutely amazing blog just about the questions people have about swimming pools, he managed to hold his company back from the point of oblivion just by doing blogging and answering questions. He’s now known as the Sales Lion and goes around training people internationally on how to do Content Marketing for fiction especially focusing on answering the questions that readers actually have.
I’ve recently started to wonder if my view that content marketing doesn’t work for marketing fiction books is actually wrong. I never tried it; I thought about it but decided against it.
What is content marketing?
For those of you who are wondering what content marketing is : it is basically creating some form of regular content, usually a blog, video channel or a podcast with the aim of attracting an audience of people who will ultimately buy your books.
So rather than paying for services where you make use of someone else’s audience (basically advertising) you build up your own audience by attracting them to your regular content. That’s the idea.
For non-fiction books it is usually very easy to do this, most have a specific set of questions that they answer and so you can create content that answers those question, the idea of “they ask, you answer.” For fiction you can’t use this approach, but I’ve started to think that there is still benefit from blogging or podcasting.