I’d heard about Dave Chesson and Kindlepreneur quite some time ago, but have always been slightly put off by companies with Kindle in the title, as they have tended to be get-rich-quick schemes. However I heard an interview Dave Chesson gave on the EOFire podcast, and with a recommendation from another friend, decided to have Dave on the show. It turns out Dave knows a lot about SEO, and Amazon SEO in particular!
Check, Check and Check Again
Something we often forget to do is to check things that we already think are working. Sadly with Wordpress, Mail Providers and eBook Retailers things outside our control (usually a change somewhere else) can break things without you doing anything. So you need to check things occasionally to ensure they are still working.
What’s New on Amazon with Alex Newton
In this episode I talk again to Alex Newton from the firm K-Lytics about the trends he has recently seen in the Amazon eBook market. His company K-Lytics scans the Amazon charts and looks for the number of books, their prices and how they rank relatively. In this way he can work out what areas are the easiest to chart in and which are the areas with the most potential sales and least competition.
How to Handle Reviews with Jay Baer
In this show I talk to Jay Baer about how to handle reviews. Jay Baer is an international speaker and author of multiple books about marketing and customer service. It is a real honour to have him on the show. I saw him speak about the concepts behind his book Hug Your Haters at Social Media Marketing World 2015 and was blown away. It’s been a long process to get him on the show, but his contrarian views on how to handle reviews for books, backed up by research, meant that I hope you will agree it was worth the wait!
EBook Discovery Services with John Doppler
An often talked about option for marketing books (especially fiction books) is eBook discovery services like Bookbub, where readers sign up to regular e-mails of discounted books and authors pay to have their books listed. But how good value are these services? What do you need to get listed with one? Which are the best for which genres? I talk today to Alli’s watchdog John Doppler who has done a comparison of these services about what he found out.
Audiobooks with Joanna Penn
Joanna Penn is a New York Times and USA Today bestselling author of thrillers under the name J.F.Penn. She also writes non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishing and in this episode I talk to her about self-publishing audiobooks. We discuss how to use Amazon’s ACX platform to find a narrator and arrange a royalty split, the issues of narrating the book yourself and the issue with Audible having the audiobook market sewn up.