In this show I discuss how I have started using a new technique using tailored audiences to allow me to start making successful use of Twitter Adverts.
What Do All these Marketing Buzzwords Mean?
While listening back to the audio of the last show I realised that I have gone a bit native in the world of Marketing Buzzwords, happily talking about “Return-On-Investment Rates” with no extra explanation as to what that means. So I’d thought I’d do a quick show on explaining this and some of other business/sales/marketing related terms and what they all mean.
Getting that Meeting with Stu Heinecke
In this show I talk to the author of “How to Get A Meeting With Anyone”, Stu Heinecke, about what he calls Contact Marketing. This is where you focus on a small number of customers/influencers and personalise campaigns towards them. The Return on Investment of this can be amazing.
Choosing your Next Project
Well I’ve completed NaNoWrimo again! 50,000 words of a first draft written in November. But more significant than that is that it is the final book in my three book Magpies and Magic series. So now I am faced with a common problem : what to work on next. In this show I discuss the options and my thinking as to which to use.
Rich Media Books with David Neal
In this show I talk to David Neal, who is someone I met on now defunct #futurechat publishing chat. He has self-published the appBook Alice Winks and has quite a large amount of experience with Richer Media books, that is those books that contain more than just text and pictures. They can contain interactive elements (that is choices), videos and other graphical elements.
Amazon SEO with Dave Chesson
I’d heard about Dave Chesson and Kindlepreneur quite some time ago, but have always been slightly put off by companies with Kindle in the title, as they have tended to be get-rich-quick schemes. However I heard an interview Dave Chesson gave on the EOFire podcast, and with a recommendation from another friend, decided to have Dave on the show. It turns out Dave knows a lot about SEO, and Amazon SEO in particular!