In this show I talk to Ian Sutherland who has been using Twitter to grow his author platform for several years. I talk to him about how his Twitter strategy has needed to change due to Twitter clamping down on automated tactics and his new Author Platform service.
In this show I talk about what I learned from my recent attendance from the biggest Social Media Marketing conference in the world, Social Media Marketing World.
In this show I talk to Mark Schaefer, international speaker and multiple best-selling author about his efforts to get the rights back to his book, the Tao of Twitter, from McGraw-Hill. As a publisher they weren’t keen to do a new edition of the book, which for a social media book, Mark thought was unacceptable. In addition we also talk about the lessons self-publishers can learn from his new book Known.
In this show I discuss how I have started using a new technique using tailored audiences to allow me to start making successful use of Twitter Adverts.
In this episode I talk to Twitter expert, and host of the #TwitterSmarter twitter chat, Madalyn Sklar. Personally I had great success building up publishing industry specific twitter followers by taking part in the now defunct #futurechat Twitter chat. In this show I talk to Madalyn about what twitter chats are and how to use them.