In this show I talk to Ian Sutherland who has been using Twitter to grow his author platform for several years. I talk to him about how his Twitter strategy has needed to change due to Twitter clamping down on automated tactics and his new Author Platform service.
Lessons from Social Media Marketing World
In this show I talk about what I learned from my recent attendance from the biggest Social Media Marketing conference in the world, Social Media Marketing World.
How to reclaim your rights with Mark Schaefer
In this show I talk to Mark Schaefer, international speaker and multiple best-selling author about his efforts to get the rights back to his book, the Tao of Twitter, from McGraw-Hill. As a publisher they weren’t keen to do a new edition of the book, which for a social media book, Mark thought was unacceptable. In addition we also talk about the lessons self-publishers can learn from his new book Known.
How to Unlock the Magic of Twitter Adverts
In this show I discuss how I have started using a new technique using tailored audiences to allow me to start making successful use of Twitter Adverts.
Twitter Chats with Madalyn Sklar
In this episode I talk to Twitter expert, and host of the #TwitterSmarter twitter chat, Madalyn Sklar. Personally I had great success building up publishing industry specific twitter followers by taking part in the now defunct #futurechat Twitter chat. In this show I talk to Madalyn about what twitter chats are and how to use them.