In this episode (my first on a fortnightly basis), I talk to veteran Book Publicist, Ben Cameron about using a book publicist to promote your book.
In this show I talk to the author of “How to Get A Meeting With Anyone”, Stu Heinecke, about what he calls Contact Marketing. This is where you focus on a small number of customers/influencers and personalise campaigns towards them. The Return on Investment of this can be amazing.
I met Alison Morton in person for the first time at the Triskele Literary Festival. While there, former guest Debbie Young put her forward as a potential guest for the show. At the time I didn’t have an idea of a potential show topic, but looking at her website I saw how many speaking events she had done. So then I thought that would be a good topic to talk about, especially as I’ve done exactly zero speaking events myself.
I have seen Phil speak at both New Media Europe 2015 and New Media Europe 2016 and he’s always been an amazing speaker. He’s a globe-trotting brand expert who has worked with a host of celebrities and small business people. I ask him to talk about author branding in this interview.
In this show I talk about something that I have been wondering about lately. How do you revive sales in a book that doesn’t sell? I’ve recently finished the second book in my Magpies and Magic fantasy series. The issue I have before I get into the process of releasing the new book is what to do about the first book in the series, that just doesn’t sell.
In this episode I interview Janet Murray, journalist for the Guardian newspaper and PR Coach. She has pitched stories and received pitches to the media over the last fifteen years and now helps other people to do the same with her Soulful PR training company.