I’ve recently started to wonder if my view that content marketing doesn’t work for marketing fiction books is actually wrong. I never tried it; I thought about it but decided against it.
What is content marketing?
For those of you who are wondering what content marketing is : it is basically creating some form of regular content, usually a blog, video channel or a podcast with the aim of attracting an audience of people who will ultimately buy your books.
So rather than paying for services where you make use of someone else’s audience (basically advertising) you build up your own audience by attracting them to your regular content. That’s the idea.
For non-fiction books it is usually very easy to do this, most have a specific set of questions that they answer and so you can create content that answers those question, the idea of “they ask, you answer.” For fiction you can’t use this approach, but I’ve started to think that there is still benefit from blogging or podcasting.