In my last show I talked about my efforts to revive the flagging sales of my Magpies and Magic book and over the last week I’ve been looking at ways to do this. I’ve just kicked off a few different campaigns and hope that at least one of them shows some promise so I can scale it up to really revive the book in preparation for the launch of Magpies and Magic 2.
I’ve not been entirely focussed as I have been playing around with a brand new marketing option that has become available: Snapchat custom geo-filters. While the jury is still out on whether they are that useful to authors it did get me thinking about the fact that many people just aren’t aware of the terrific possibilities available in online marketing for targetting.