We talk to Azriel Ratz about how to best use Facebook Ads to sell books, discussing whether it even makes sense and how much you need to spend and how best to go about doing it.
Websites
The Looming Storm of GDPR with Annabel Kaye
GDPR or the General Data Protection Regulations are new EU regulations affecting how small businesses can use customer data – especially e-mail address lists. I talk to Annabel Kaye about the issues involved for self-publishers.
Great Content with Andrew and Pete (Christmas Special)
In this not entirely serious Christmas show I talk to zany expert marketers Andrew and Pete about how to improve your content to make it stand out.
Overcoming the Economic Problem
In this episode I talk about overcoming the fundamental economic problem – how to prioritise what to spend your money and time doing as an author.
Website Security with Chris Varnom
In this episode I talk to WordPress security expert Chris Varnom about how to make sure your website is secure. Invariably I see on a monthly (and sometimes weekly) basis reports of author websites being hacked, so I thought this was an important topic to cover on the show.
The Latest Tricks in Self-Publishing: InstaFreebie and Vellum with Paul Teague
In this show I talk again to Paul Teague, this time about two of the hottest topics in Self-Publishing at the moment, InstaFreebie and Vellum.