In this show I talk to Jay Baer about how to handle reviews. Jay Baer is an international speaker and author of multiple books about marketing and customer service. It is a real honour to have him on the show. I saw him speak about the concepts behind his book Hug Your Haters at Social Media Marketing World 2015 and was blown away. It’s been a long process to get him on the show, but his contrarian views on how to handle reviews for books, backed up by research, meant that I hope you will agree it was worth the wait!
This week I interview Leslie Samuel about Blogging. Leslie Samuel is a former university professor and the creator of the Become A Blogger – a blog dedicated to the craft of professional blogging. He has a passion for education and has taken on the mission of “Changing The World One Blog At A Time”.
In this show I talk to businessman and author Tony Brown about standard procedures and how they have helped him become much more productive. Tony had a situation where he had a new contract that he could not fulfil on his own without dropping an existing contract. He decided to instead look to write down his procedures so he could get someone else to fulfil the new contract. He developed worksheets, templates and checklists allowing him to employ someone else to do the work he used to do. Going on from that he got to the point where he had his business to the level where he could go on an eight week holiday without any effect on his business.
In my first full-time job I worked for a small financial software company and had to learn this odd computer programming language that only they used. As a new employee I was given the manual but most people just expected me to do what they did and just pick things up as I went along. But for whatever reason I read the manual. What surprised me was that I learnt an awful lot of things that many of the “old hands” didn’t know by just reading Chapter 1 of the manual.
An often talked about option for marketing books (especially fiction books) is eBook discovery services like Bookbub, where readers sign up to regular e-mails of discounted books and authors pay to have their books listed. But how good value are these services? What do you need to get listed with one? Which are the best for which genres? I talk today to Alli’s watchdog John Doppler who has done a comparison of these services about what he found out.
Joanna Penn is a New York Times and USA Today bestselling author of thrillers under the name J.F.Penn. She also writes non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishing and in this episode I talk to her about self-publishing audiobooks. We discuss how to use Amazon’s ACX platform to find a narrator and arrange a royalty split, the issues of narrating the book yourself and the issue with Audible having the audiobook market sewn up.
Calvin Wayman has recently written the book Fish Out of Water. One of the central themes of the book is the benefits of having mentors on your progression into the entrepreneurial world. I talk to him about these concepts and the interesting way he promoted the launch of his book.
In this interview I talk with the host of the MyKitaab Podcast and self-published Indian Author Amar Vyas about self-publishing in India.
Despite having a desire to test out the latest marketing techniques all the time I’ve recently discovered that often simpler techniques help provide the greatest results. This has mainly been in the area of marketing this podcast rather than my books.
In the previous episode How do you revive sales in a book that doesn’t sell? (Episode 37) I mentioned that I was going to try and do a marketing push for my book Magpies and Magic. It was as much of an opportunity to try out some new marketing avenues as anything else. As is often the case with new things I wasn’t expecting success, which was good because I didn’t have much. Some the things I tried showed real promise, while others I will probably not repeat.
In my first solo show for a while I use the information I learnt from my interview with Emmanuel Nataf about how much self-publishing costs to create a spreadsheet to work out exactly how many eBooks you’ll need to sell to cover these costs, get these costs plus a minimum wage and to a comfortable “average” income from an individual book.